What's In It For Me?

Remember WIFM? : WHAT'S IN IT FOR ME? Readers don't care about your childhood ambition to write a book. Readers don't care about your life story, and readers don't care if you're giving all of your book proceeds to charity. Readers care about 1 thing: "What's in it for me?".

When someone asks you what your book is about, they are really asking, "What's in your book that will benefit me?" So when discussing your book, reject the urge to give a 30 second book report. Reject the urge to tell people your life story. Instead, open the potential readers eyes to how your book fixes their problems or brings value to their lives. Even if you're a fiction writer, your book provides entertainment. ...

Oh yeah, you have 30 seconds to keep their attention. Work on your elevator speech. 

Happy selling!
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