Monday, September 9, 2013

Think Outside the Bookstore

9.5 out of every 10 authors want to know how they can get their books into the national distribution of chain bookstores like Barnes and Nobel and Borders. Although this is a great ambition, it is proven to be the least effective means of succesful bookselling.

Overlooking the fact that the average independent author does not have the inventory to advance a national distribution, the market advantage is obliterated. Of the millions of books being sold by these chains, what advantage will an unknown author have to highlight his/her book spine from the bookshelf?

Instead, a better approach to the bookstore option is seeking out specialty stores that cater to your audience. If you've written a romantic novel with a sports setting, why not solicit sporting good stores to carry your book. Or a how-to book on cooking, solicit local bakeries or deli. Reject conventional book-selling norms. Think outside the bookstore.

Happy Selling!

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