Thursday, September 26, 2013

Sell Your Book, THEN Get Published

I believe that authors need to sell their books before they get published. That means that you should be marketing, promoting, discussing, pitching, and preaching your book long before it comes out. In other words, in the publishing game, the end game is first consideration. Before your book is published, you should have established a blog discussing the topic of your book. You should be speaking at group meetings, non-profit organizations, meet-up groups about the topic of your concern.
You should be writing columns for newspapers and magazines, and you should be consulting with experts on your topic. The average author fails by believing the publishing of a book will make them an authority. Quite to the contrary, a successful author should establish himself or herself as an authority before the book. The crowd should be requesting your book as a result of your presold content. When you sell your book first, and then get published, the door is wide open for your success.

Happy selling!

(This blog excerpted from The Author's Success Manual)

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