I
believe that authors need to sell their books before they get published. That
means that you should be marketing, promoting, discussing, pitching, and
preaching your book long before it comes out. In other words, in the publishing
game, the end game is first consideration. Before your book is published, you
should have established a blog discussing the topic of your book. You should be
speaking at group meetings, non-profit organizations, meet-up groups about the
topic of your concern.
You should be writing columns for newspapers and
magazines, and you should be consulting with experts on your topic. The average
author fails by believing the publishing of a book will make them an authority.
Quite to the contrary, a successful author should establish himself or herself
as an authority before the book. The crowd should be requesting your book as a
result of your presold content. When
you sell your book first, and then get published, the door is wide open for
your success.
Happy selling!
www.TrueVinePublishing.org
(This blog excerpted from The Author's Success Manual)
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