The Components of S.U.C.C.E.S.S

S: Specificity- Be as clear and specific about your publishing goals as you can. Specify your who, what, when, where, and how.

U: Understanding- Get an understanding of the business. You don't have to be an expert but learn the basics.

C: Creativity- The old days of a 30-second radio or television commercial are gone. You have to be creative in how you market your book if you're going to be successful.

C: Consistency- If you do the work, you will see results, but you must be consistent. See my previous blog "The Rule of 5".

E: Energy- You must be energized about your project. Not just for your potential customer but for yourself. If you don't get excited about your goals, no one else will.

S: Steadfast- The publishing business is not an easy business. It takes trial and error, a lot of seemingly pointless networking, overcoming rejection and plain old apathy. You must be steadfast in your goal to succeed.

S: Single-mindedness: If you have a plan B when it comes to your publishing goals, then you will probably turn to it. Don't do it. You must have a singleness of purpose to succeed at this business. That doesn't mean you have to quit your job. If you only have 1 hour a day to work at your goal, work that hour 365 days a year.

Happy Selling!
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