1. Not embracing an entrepreneurial mind:
|Me speaking at the Middle TN Christian Writers Meet Up Group|
2. Not Studying the industry or market:
You don't have to be an expert on the publishing business but know the basics. At the least, learn the realities of the business. We all have a dream and a romanticized ideal of what achieving that dream would be like. But 100% of the time, you'll find there's more to your dream than the romance.
3. Not having a marketing plan:
How can you achieve anything without a plan? Yet, so many aspiring writers only have one idea: to write a book. Why is it that such famous people like Donald Trump, Colon Powell, and even Bill Clinton have books on the clearance rack for 50% off of the clearance price of $5.00. Because they had no plan for sustained selling. Yet, authors like Dave Ramsey and Robert Keyosaki maintain years of best-selling status. Because they are working their plan.
4. Not having a budget:
No business is created for free. If you're going to write a book, you're going to have to spend money. You need to take the time to research (back to mistake #2) and find out what a fair market rate is.
5. Giving up:
Selling books is not like selling hamburgers. Not everyone wants your book or needs your book. However, there is a market that you will have to work hard to reach. If you embrace an entrepreneurial mindset, get an understanding of your market and the industry, create a plan, get the money to finance that plan, and don't give up, you will see your dream become a reality.
If you're in the Middle Tennessee area, come join our meet up group!