Friday, October 18, 2013

Success Through Social Media

I had a great but sad conversation with a Social Media consultant last night about what social media offers and what it demands. So I figured I'd close this week out with things you should know about social media.

1. Weave Your Brand into a Social Environment
Media Social Media is more about the "Social" than the "Media". Understand this: people don't want to be sold to on social media. Social media is the new play ground, barber shop, bingo night, and Bridge Club. Social media is where people go to unwind, to play games, to catch up with friends, to get the latest scoop. So your hard core press for sales will receive 1 "like" while your random thought about last night's episode of Grey's Anatomy receives 30 "Likes". So you must weave your message in. #BeStrategicallyRandom.

2. Show Your Personality
The Social Media is a tough crowd. They want originality and they want personality. Hoot suiting random news clippings, scriptures, or quotes is quickly recognized and unappreciated. If you want to garner a following, you have to show people who you are. #ShowYourUnderbelly

3. Stop Asking for Money
Social Media is not a place to make sales. It's a place to make friends who then support friends... (Pause and think about that). Social media is all about maintaining a steady presence. You're not going to post your $20 book and get immediate sales to people who you've not built relationship. #StopBegging

4. No One Can Represent You For You
If you are your brand, then you need to do your own Social Media, or at the least, dictate what you want said and done. Hiring someone to talk to your audience for you is about as effective as a teacher hiring a bum on the street to teach her class. If you get an inspirational thought or make a profound statement during a speech, your hireling can't relay that passion. #Represent #ShowUp!

So if you're not getting the response you want from social media, you may want to consider these few thoughts. Are you the insurance salesman at the playground bombarding your people with sales pitches they don't want to hear; or are you engaging conversations and weaving your message into a social environment? Are you showing your personality, or do you look like a computer program on twitter, spitting out scheduled quotes every hour on the hour? Are you coming across like a beggar asking everyone to buy your new product, or are you building an army of supporters? Lastly, are you representing yourself?

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