Thursday, November 21, 2013
Do You Have a Media Kit?
Creating Your Media Kit
Your media kit is your resume to radio stations, television stations, newspapers and magazines. It is an all-in-one package of everything the media needs and wants to know about you. Your media kits should be professional from top to bottom. Don't send media kits in plain folders as they can easily be lost in the pile.
The content in your media kit should support your bid for exposure. In fact, your kit should have enough information for the reporter to write a story on you without asking you a question.
To make your Media kit shine, invest in custom designed folders that display your book cover. Your folder should have pockets for your literature and your book, and slits for your business card. Again, this is an investment, but it will pay off in the long run. You may also want to use a glossy paper to print your bios, cover letters, etc.
A good media kit must contain the bare minimum of:
ü Cover letter:
ü Professional Headshot (B/W or Color)
ü Copy of the book (autographed)
ü Business Card
ü Ad Copy or Press Release
ü Interview Questions:
ü News Angles