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Monday, December 2, 2013

4 Things Successful Authors Know

1. I must make the time. It will not make room for me.
All humans, successful and unsuccessful have one thing in common. We all get 24 hours in a day. Successful authors are not blessed with extra time to write. In fact, the more successful they become, the less time they have to devote to writing. So how do they pump out more books? They make the time. They set a writing time with which no other person or circumstance can interfere. Unsuccessful writers say, "I don't have the time."

2. Success Depends on ME!
When interviewing an aspiring author, I ask a question to gauge the potential success of the author. I ask "Do you have a marketing plan or do you want the publisher to promote the book for you?" Sadly, most people say, "I would like the publisher to sell the book. I don't have time to market a book." I know immediately that author will not succeed, no matter how much they try to prime my interest by saying "this is going to be a best-seller." I want to tell them, "NO! It's not because YOU don't want to sell it." No one can promote a book like its writer. If you won't push it, who will?

3. Nothing is free
So many authors want everything for free, and I've even had an inordinate number of authors who want to give away their books for free. Successful authors understand there is a financial commitment to success. Authors must invest in their product, in the marketing and promotion of their product, in the furtherance of their learning by attending conferences and seminars. With the basic financial obligations for success, can you really afford to give away book? If you want to give away books, just write a blog. 

4.  I must have a plan
No one sets out on a road trip with no plan on where to go and how to get there. Yet, many authors write a book with no plan to sell it. Successful author research their market, they create inroads with groups and organizations, they study their audience's spending habits, hobbies, likes and dislikes. They study conferences where like-minded writers will be. They go to seminars and events where they can sell (and learn). The unsuccessful print books with no plan.