Friday, September 27, 2013
Thursday, September 26, 2013
(This blog excerpted from The Author's Success Manual)
Wednesday, September 25, 2013
This will be short and sweet; I promise.
Sometimes, we complicate our dreams. They are so wonderful, they can't be easy, right? It must be more complicated than it seems. So to those of you wanting to write a book but feeling like you don't have the time, I want to show you how easy it is to meet any timeline you set.
Simply choose 30 minutes to 1 hour per day or even per week to write no less than 500 words. Try choosing a time and a place that is most productive. If you're a morning person, wake up and sit down in front of your computer. If you're a night hawk like me, wait until 10:00 p.m. to start writing. Wait until the kids have gone to sleep, wait until the phone calls stop, wait until all of your favorite television shows have ended. Or, maybe you write best under pressure. Give yourself a weekly deadline to write a specific quantity of words; 1500 words within 5 days for example. Make a game of it. Do whatever you have to do to create a daily habit of writing.
The point is to write consistently.
Do NOT: Edit your work
Do NOT: worry about structure
Do NOT: worry about punctuation
Do NOT: worry about trying to lay the book out in the actual book size.
Your only job is to write until your heart is content or your alarm rings.
Just to let you know how simple it truly is. I wrote this in 5 minutes, and you are reading 264 words! How many words could you write in 30 minutes to 1 hour?
Monday, September 23, 2013
Whenever I speak to individuals seeking to go full-time as a writer, I ask them one specific question: "How much is your time worth?" This is an important question because it sets the standard of what you do every day. However, most people don't know what their time is worth and therefore can't decide how much money they can logically make. Projecting your income also keeps you on track concerning your sales goals and managing your commitment of time and energy.
Need advice on how to make those 4 sales per day, or any other advice? Feel free to write me @ firstname.lastname@example.org
Friday, September 20, 2013
Many people will support your smiling face quicker than your flashing website. To the advantage of the average salesman or saleswoman, one of the toughest words for many people to say is "No". Now of course you don't want to take people for granted, but it doesn't hurt your chances of making sales to play on a person discomfort to say no.
Now how does that work. The best example I can think of is a book signing I attended with my client Councilman-at-Large Jerry L. Maynard at the Southern Festival of Books (How to Lead when No One Follows) . A passerby walked up looking at other books. Councilman Maynard told the person who wasn't even from Nashville about his book and then told the person to look in the book. The person politely declined. Councilman Maynard proceeded, "It's a great book, go ahead and take a look at a few pages." The person conceded to look in the book. The person went to put the book down, but Councilman Maynard went on, "go ahead and get the book. I'm telling you, you'll get a lot from it."
You guessed, the person purchased the book. I doubt the person had any interest in the book, but people don't like the discomfort of saying no. Maynard didn't bully the person. He just gave a few extra nudges to keep the person engaged.
The high tech, fancy-smancy marketing tricks are great, don't get me wrong. Social media, radio, television, blogs are all great, but to the core they are passive. You can only HOPE your message will inspire immediate action, but you have no influence on that person's response. You've got to get in peoples faces and give those extra nudges of encouragement sell those books.
Happy Selling and Happy Friday! We'll chat next week.
Wednesday, September 18, 2013
Monday, September 16, 2013
10 Tips to executing a successful plan of Action:
Tip # 1: Be specific about your plans and once developed don't entertain plan B.
Tip # 2: Set realistic goals while still pushing your boundaries and comfort zones.
Tip # 3: Write down your goals and Tape them to a door, wall, or mirror that you will see every day.
Tip# 4: Verbally repeat your goals daily as a prayer or affirmation.
Tip # 5: Surround yourself with individuals who are likeminded and with resources that lead to your goal.
Tip # 6: Spend at least 30 minutes per day quietly molding your goals in your mind.
Tip #7: Don't procrastinate on any sound idea.
Tip #8: Take at least 1 step per day toward the attainment of your goal, no matter how small.
Tip #9: Don't waste time.
Tip # 10: Never give up.
Add Timothy O. Bond to your circle and get a FREE copy of the abbreviated eBook The Author's Success Manual!
1. Study the industry: I'm not asking you to become a scholar on publishing, but at least learn the basics, the pricing, the best and worst publishers, and in particular, the publishers who publish your genre.
2. Learn your Market and be an authority in it: Who are the players in your market? Who are the consumers in your market? What do your consumers need? Find out!
3. Create your plan: no one can stop a man with a plan because no one has a plan to stop him. Plan how you are going to sell your book, where you will go for the entire year.
4. Build your team: No man is an island to himself. Your team should consist of a coach, your publisher, an assistant, financial consultant, and legal aid
5. Create your budget: I can always tell which authors will not succeed when they have no financial commitment to their project, and even worse are looking for ways to get everything for free. No company grows without financial investment.
6 Realize you are fully responsible for your success: This is YOUR baby. You are responsible for its growth. No one will push your book like you.
Friday, September 13, 2013
In 2008, I had a master plan to publish my second book Fall In Love with the Struggle and to have a grand book release party. I didn't have a dime to my name for this extra project, but I paid 100% debt free for the production of the book and the release party before I had printed one book. I did it and you can too by:
- Announcing a book release party of your up and coming book.
- I set a 3-month period to succeed.
- Remember that you're not Stephen King. Don't try to have a $10,000 party. Because you are also financing the production of your book with your sales, you need to keep in mind that you'll be splitting your proceeds. Also, in a 3 month period, you'll probably sell between 200-300 copies.
- If you have an artsy coffee house in your area that would appreciate a full house, you'll probably get your location for free. An expensive venue is not an indication of a good book.
- People love to party and people love to support friends and family. So, if you ask people to pre-order your book and offer them a party, they will respond. However, they will need a proof of purchase. Although you may not have a book, people will happily purchase a ticket that promises they will receive your book, even if that party is 90 days away.
- By offering entrance to a party with book, you can easily charge $20- $30 for tickets. Purchase offers pre-ordered copy of the book, entrance into the party which will include entertainment and food.
- Create a list of at least 150 people who will purchase a ticket and pursue them aggressively. I used Facebook, cold calling, Callingpost.com to send mass calls, and face-to-face direct sales to garner $3,000 before the event. I sold nearly $1,000 at the door.
Viola! You've financed your book with no money of your own.
Wednesday, September 11, 2013
The Worst thing that could happen to an author is not a bad book review or bad press. The worst thing that could happen to an author is not even to have a book with errors, typos, or misspelled words.
The worst thing that can happen to an author is....TO BE IGNORED OR FOGOTTEN!
Don't allow yourself to fade into oblivion by going silent or not doing everything you can to make your book known. If you've lost momentum, start giving some books away; start blogging, start tweeting, start a meet up group, send out postcards, read an excerpt of your book on Youtube.. DO SOMETHING!!
Don't be ignored.
Monday, September 9, 2013
9.5 out of every 10 authors want to know how they can get their books into the national distribution of chain bookstores like Barnes and Nobel and Borders. Although this is a great ambition, it is proven to be the least effective means of succesful bookselling.
Overlooking the fact that the average independent author does not have the inventory to advance a national distribution, the market advantage is obliterated. Of the millions of books being sold by these chains, what advantage will an unknown author have to highlight his/her book spine from the bookshelf?
Instead, a better approach to the bookstore option is seeking out specialty stores that cater to your audience. If you've written a romantic novel with a sports setting, why not solicit sporting good stores to carry your book. Or a how-to book on cooking, solicit local bakeries or deli. Reject conventional book-selling norms. Think outside the bookstore.
Friday, September 6, 2013
When someone asks you what your book is about, they are really asking, "What's in your book that will benefit me?" So when discussing your book, reject the urge to give a 30 second book report. Reject the urge to tell people your life story. Instead, open the potential readers eyes to how your book fixes their problems or brings value to their lives. Even if you're a fiction writer, your book provides entertainment. ...
Oh yeah, you have 30 seconds to keep their attention. Work on your elevator speech.
Thursday, September 5, 2013
Some people believe there is a secret combination to publishing success. In this short and sweet blog I want to assure you that success is not a mystical dimension, but simply a measurable destination that all people can reach.
If success was 100 feet away, how long would it take you to reach it? Well, that depends on how many steps you want to take. If you decide to walk 1 foot per day, it will take you 100 days. The more steps you take the quicker you'll reach success.
Using the Rule of 5, you choose your steps toward progress. Do a minimum of five maketing activities five days a week. It's that simple:
Send 5 review copies
Send 5 press releases to 5 radio stations, 5 television stations, 5 newspapers, 5 magazines, 5 blogers
Call 5 potential speaking opportunities
Research 5 conferences
Work social media for 5 hours
Find 5 strangers to tell about your book..
If you do the work, the results will come.
Wednesday, September 4, 2013
Tuesday, September 3, 2013
No man is an island unto himself. If you are going to be successful in bookselling, you need to get connected with a community or a "tribe". A tribe is a group of people who share your beliefs and ambitions. People who will promote your product because it promulgates their overall message. For example, if your book is about overcoming drug abuse, you will find a great tribe of supporters in AA or local Community Development programs and church groups.
You have to get connected with a greater community of people. Social media and networking websites have made this an easy process.
- www.Meetup.com is a great site for finding groups of people meeting for any reason
- LinkedIn is great for finding industry groups