Six Keys to Marketable Books
Choose wisely your
approach to writing your book and make sure your book does the following or can
in some way do the following:
1. Has a topic that is
relevant to the majority of people: Your book can't focus on issues or
topics that people of today are not dealing with. Your passion for old fashion
typewriters will NOT make a good book because no one uses typewriters anymore.
When considering your book topic, research how the topic is impacting the world
around you.
2. Solves a problem: People have problems
that they want solved, point blank. The more resourceful your book is, the more
marketable it will be. As I stated before, remember the "what's in it for me?"
factor.
3. Ties to a major National
event or activity: A book connected to a
major local, national, or world event or activity is guaranteed to have
readers. Strike while the iron is hot. Your book
may be only remotely connected to a National event, but that's not a problem.
You can still connect the dots and utilize that connection to your advantage.
4. Ties in with news
stories both local and national: Find every connection
you can with your topic and what's going on in the world. As events happen, let
everyone know that your book addresses that topic. It may only be one paragraph
in the book, but that one paragraph opens the door to promote your book to a
broader audience seeking more insight into that issue.
5. Raises controversial
questions and makes bold statements: Why are radio personalities
like Rush Limbaugh so popular? It is because they make statements that people
find to be shocking and offensive. Like it or not, controversy gets more
attention than peacefulness, and in the world of selling books, attention is
everything.
6. Ties in with celebrities
and/or high profile individuals: The mere mention of a
celebrity draws immediate attention from that celebrities fan base. Those
individuals who want to know every bit of information about that celebrity will
gravitate to your product to discover its relation.
This blog is an abbreviated excerpt from The Author's Success Manual.
If you have any questions you'd like addressed, feel free to add me to your group and send me an email.
Happy selling!
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